who are concerned with how their 'Personally Identifiable Information'
(PII) is being used online. PII, as described in US privacy law and
information security, is information that can be used on its own or with
other information to identify, contact, or locate a single person, or
carefully to get a clear understanding of how we collect, use, protect
or otherwise handle your Personally Identifiable Information in
accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate,
you may be asked to enter your name, email address, mailing address,
phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you
register, make a purchase, sign up for our newsletter, respond to a
survey or marketing communication, surf the website, or use certain
other site features in the following ways:
- To personalize your
experience and to allow us to deliver the type of content and product
offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To send periodic emails regarding your order or other products and services.
How do we protect your information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We do not use Malware Scanning.
Your personal information is contained behind secured networks and is
only accessible by a limited number of persons who have special access
rights to such systems, and are required to keep the information
confidential. In addition, all sensitive/credit information you supply
is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user
enters, submits, or accesses their information to maintain the safety of
your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service
provider transfers to your computer's hard drive through your Web
browser (if you allow) that enables the site's or service provider's
systems to recognize your browser and capture and remember certain
process the items in your shopping cart. They are also used to help us
understand your preferences based on previous or current site activity,
which enables us to provide you with improved services. We also use
cookies to help us compile aggregate data about site traffic and site
interaction so that we can offer better site experiences and tools in
- Keep track of advertisements.
- Compile aggregate data about site traffic and site
interactions in order to offer better site experiences and tools in the
future. We may also use trusted third-party services that track this
information on our behalf.
You can choose to have your computer warn you each time a
cookie is being sent, or you can choose to turn off all cookies. You do
this through your browser settings. Since browser is a little different,
look at your browser's Help Menu to learn the correct way to modify
If you turn cookies off, Some of the
features that make your site experience more efficient may not function
properly.It won't affect the user's experience that make your site
experience more efficient and may not function properly.
We do not sell, trade, or otherwise
transfer to outside parties your Personally Identifiable Information
unless we provide users with advance notice. This does not include
website hosting partners and other parties who assist us in operating
our website, conducting our business, or serving our users, so long as
those parties agree to keep this information confidential. We may also
release information when it's release is appropriate to comply with the
law, enforce our site policies, or protect ours or others' rights,
property or safety.
However, non-personally identifiable visitor information may be provided
to other parties for marketing, advertising, or other uses.
Google's advertising requirements
can be summed up by Google's Advertising Principles. They are put in
place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
Google's use of the DART cookie enables it to serve ads to our users
based on previous visits to our site and other sites on the Internet.
Users may opt-out of the use of the DART cookie by visiting the Google
We have implemented the following:
- Remarketing with Google AdSense
- Google Display Network Impression Reporting
We, along with third-party vendors
such as Google use first-party cookies (such as the Google Analytics
cookies) and third-party cookies (such as the DoubleClick cookie) or
other third-party identifiers together to compile data regarding user
interactions with ad impressions and other ad service functions as they
relate to our website.
Users can set preferences for how
Google advertises to you using the Google Ad Settings page.
Alternatively, you can opt out by visiting the Network Advertising
Initiative Opt Out page or by using the Google Analytics Opt Out Browser
California Online Privacy Protection Act
CalOPPA is the first state law in
the nation to require commercial websites and online services to post a
require any person or company in the United States (and conceivably the
world) that operates websites collecting Personally Identifiable
Information from California consumers to post a conspicuous privacy
policy on its website stating exactly the information being collected
and those individuals or companies with whom it is being shared. - See
more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
home page or as a minimum, on the first significant page after entering
Can change your personal information:
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do
Not Track, plant cookies, or use advertising when a Do Not Track (DNT)
browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from
children under the age of 13 years old, the Children's Online Privacy
Protection Act (COPPA) puts parents in control. The Federal Trade
Commission, United States' consumer protection agency, enforces the
COPPA Rule, which spells out what operators of websites and online
services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Do we let third-parties, including ad networks or plug-ins collect PII from children under 13?
Fair Information Practices
The Fair Information Practices Principles form the backbone
of privacy law in the United States and the concepts they include have
played a significant role in the development of data protection laws
around the globe. Understanding the Fair Information Practice Principles
and how they should be implemented is critical to comply with the
various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
We will notify you via phone call Within 1 business day
We will notify the users via in-site notification
We also agree to the Individual
Redress Principle which requires that individuals have the right to
legally pursue enforceable rights against data collectors and processors
who fail to adhere to the law. This principle requires not only that
individuals have enforceable rights against data users, but also that
individuals have recourse to courts or government agencies to
investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that
sets the rules for commercial email, establishes requirements for
commercial messages, gives recipients the right to have emails stopped
from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly
- Allow users to unsubscribe by using the link at the bottom of each email.